{"id":1557,"date":"2020-07-15T09:00:41","date_gmt":"2020-07-15T08:00:41","guid":{"rendered":"https:\/\/joblookup.com\/explore\/?p=1557"},"modified":"2024-07-22T11:03:10","modified_gmt":"2024-07-22T10:03:10","slug":"why-candidate-experience-is-essential","status":"publish","type":"post","link":"https:\/\/joblookup.com\/explore\/why-candidate-experience-is-essential\/","title":{"rendered":"Why Candidate Experience is Essential"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-lg-9 my-auto\"><span data-preserver-spaces=\"true\">Even if you\u2019re fairly new to the world of Recruitment and Human Resources, chances are you will have heard the term \u2018Candidate Experience\u2019 at some point or another. It&#8217;s a fundamental part of a successful hiring process (find out more about how to <a href=\"https:\/\/joblookup.com\/explore\/the-ultimate-hiring-guide\/\" target=\"_blank\" rel=\"noopener\">create a successful hiring strategy in our Ultimate Hiring Guide<\/a>) and can offer long-lasting benefits to any organisation. Below we\u2019ll take a look at how candidate experience is defined, and why it&#8217;s so important for recruiters and HR professionals, to consider carefully. <\/span><\/div>\n<div class=\"col-lg-3 text-center my-auto\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/explore\/wp-content\/uploads\/2020\/07\/123321.png\" alt=\"Why Candidate Experience in Essential\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"font-weight-bold h4\">What is Candidate Experience?<\/h2>\n<hr \/>\n<p><span data-preserver-spaces=\"true\">Candidate Experience has a deceptively simple definition &#8211; it is essentially the perception of a company from a job applicant\u2019s perspective, as a result of the recruitment process. The candidate experience is generally broken down to include every point of interaction between the company and the candidate during hiring. The most commonly agreed upon aspects of candidate experience include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The job search (which includes the job advert and where they are found)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The job application<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The communication between the company and applicant during the application process<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The interview process<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The post-interview process and candidate rejection<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Successful candidate onboarding process<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">There are many other aspects, including feedback and analysis, that good candidate experiences factor in as well. There are also convincing arguments to suggest that candidate experience starts even before this, and continues for some time afterwards. Examples of this could include the fact candidates already know a brand, perhaps through friends or colleagues that work there, or because they use a brand\u2019s products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"font-weight-bold h4\">Why Candidate Experience Matters<\/h2>\n<hr \/>\n<p><span data-preserver-spaces=\"true\">It\u2019s easy to assume that once the interview process ends, and an applicant is unsuccessful, that\u2019s the end of the story. That used to be the approach many businesses took, but these days there are quantifiable financial and pubic relations aspects to consider (there always were, of course, it\u2019s just that we\u2019re much more aware of them these days).\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The case of\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/candidate-experience\/2017\/bad-candidate-experience-cost-virgin-media-5m-annually-and-how-they-turned-that-around\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Virgin Media\u2019s appalling candidate experience<\/span><\/a><span data-preserver-spaces=\"true\"> is probably the most well known and oft-referenced real-world example. The then head of resourcing, Graeme Johnson, decided to dig into the candidate experience at Virgin, and it\u2019s impacts. What he discovered was significant. According to the company\u2019s data, almost 20% of customers who cancelled their Virgin services were previous unsuccessful applicants. This ended up costing the company billions in lost revenue.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s not only about the potential loss of revenue, however. These days, candidates are quick to share a negative experience on social media, as well as with their immediate social circles. This can have a significant impact on any company\u2019s PR and image. Some research suggests that around 70% of jobseekers share negative recruitment experiences on sites like glass door, as well as directly with other colleagues.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The fact is this: A bad recruitment experience can create a potential whirlwind of negative perception, and this itself can be costly to manage. Even disregarding any financial costs, rebuilding a damaged brand can be a major time investment. Furthermore, in a time when skilled candidates are increasingly crucial, terrible candidate experience all but ensures a company will be repelling the very talent it wants to attract.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"font-weight-bold h4\">Creating a Lasting Positive Impression<\/h2>\n<hr \/>\n<p><span data-preserver-spaces=\"true\">As with many things in business, a good candidate experience isn\u2019t something that\u2019s the remit of recruitment or HR alone. In order to work most effectively, it should be considered by every department of a company. Every applicant, successful or not, is a potential customer for a business now or in the future, and every single person in a company has the power to either bolster or undermine the image and reputation of a brand in seconds these days.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s a concept that goes way beyond the hiring process alone, and this is fundamental to keep in mind when thinking about how an organisation can improve or create a candidate experience that leaves a lasting, good impression.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if you\u2019re fairly new to the world of Recruitment and Human Resources, chances are you will have heard the term \u2018Candidate Experience\u2019 at some &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,17,13,14],"tags":[],"class_list":["post-1557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employers","category-employment","category-hiring","category-jobposting"],"acf":[],"_links":{"self":[{"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/posts\/1557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/comments?post=1557"}],"version-history":[{"count":10,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/posts\/1557\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/posts\/1557\/revisions\/1772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/media\/1558"}],"wp:attachment":[{"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/media?parent=1557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/categories?post=1557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblookup.com\/explore\/wp-json\/wp\/v2\/tags?post=1557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}